Guest Blogging: Is It Falling or still have Opportunities ?

At the beginning of 2014 we got an alarming news from Matt Cutts about the detachment  of guest blogging and  its declining necessity at different guest blogging platform. According to Matt Cutts, if you are used to guest blogging as a way to gain links, you should stop right now. Because after a long time, it is becoming a more and more spammed practice. If you’re practicing  a lot of guest blogging then you’re mess up yourself with really a bad company.

In the past days, guest blogging regarded  to be a respectable thing, Many webmasters like getting a coveted, respected author to write the guest posting or introduction of their book. It’s not that right way anymore. It appears like most people are performing this practice, the way what Matt Cutts was trying to convey. Though there are still many good reasons to do some guest blogging. Those reasons are existing way before Google continue into the future. There are really some excellent, high-quality guest bloggers prevailing.

Matt Cutts suggested people who are still practicing guest blogging mainly  because the practice has polluted  so spammy things. There are certainly logical reasons to consider guest posts, but by this way, regular sites owners should be aware of risks as well.   There are a lot of blog/site owners and companies who have noticed falling in their rankings in SERP, because they have had posts on different sites linked for

same purposes. Matt Cutts suggested  to hold off on publishing  posts to blogs until things are getting cool down

Here I am talking about the necessity of guest blogging for Search Engine Optimization (SEO) purpose. Generally to generate a handsome number of quality articles in our blog or site, we invite guest bloggers and also make an equal opportunities for both. To give and take advantage of extra communication with others in the community a webmaster and guest poster provide with links to the social media profiles of those who posts. Scores are also given automatically whenever a guest poster offers an article for our site or blog. Back linking growth can be more competitive with the post sharing ideas. A good number of quality back link easily be created through this practice.

To serve the main purpose we can also include internal links to related articles across our sites to help keep our readers engaged with more contents on other pages of our blog.
a do-follow link or two in the article body that will be relevant to our audience and the article. We need to understand that whenever we will want to approve the article given by a guest poster, and  a team of highly talented writers is needed, so  they can guarantee that the article is insightful and artistically written. We target to write content that will benefit our anchored readers. We are also happy to write on any topic, that a guest blog  suggest for us.

Guest blogging isn't mere a link building tactic,  it also creating spammed and abused posts that are not worth reading. It might be used an excellent way to build our credibility in virtual community, and popularity among our existing customer base traffic and expect for more benefit. But we have to be artistic about it and put some quality attempts into it. 

When someone works for guest blog, we have been provided the opportunity to leverage someone else's traffic, someone else's technique, and someone else's established popular forum. 

After all it describes, if we make things right, guest blogging should be some of our best performance. Shaping of it as a speaking engagement. No one could get up in front of a group of aware people being unprepared. We could take the time to carefully convey our messages in order to make the biggest positive result on the number of our traffic/audience. 

And whenever we are practicing in all of that hard work, we don't just want to guest blog anywhere. We want to artistically put our effort into blogs that can relate a  match for our values, trends, philosophies, and above all companies. Because, we are using guest blogging as a strategy to attract audiences to our business ultimately. If  I'm looking to target people who are keen to  social media marketing, possibly making community link building, and how that can help them build their business, one of my persons  may look like it.

In order to select the right guest-blogging options and strategies, we have  got to identify our target traffic. The main way  to do that is to develop right persons for right article. This will help us judge  the specific people we want to attract to our community and our company through the  guest-blogging efforts but always aware of spam guest blogging.